Mercedes-Benz Fashion Week on October 27-30

October 20, 2018
October 13, 2017 | Written by www.dailynews.lk

Sri Lanka’s power industry – fashion and apparel, is scheduled to display its capabilities in design and value-added fashion manufacturing upon a powerful global stage that reaches audiences worldwide.

An official Mercedes-Benz Fashion Week was announced to take place in Sri Lanka for the first time, celebrating the evolution of the island’s remarkable fashion and apparel industry. A joint venture conceptualised by AOD and hosted by the official custodians of the Mercedes-Benz brand in Sri Lanka – Dimo.

A mega-event that has received the support of Sri Lanka Apparel, Mercedes-Benz centre Dimo 800 in Colombo 2. The event aims to highlight Sri Lanka’s massive apparel manufacturing industry and its impressive capabilities as it transforms to a value-added design to delivery full-spectrum service destination for fashion, along with events curated around showcasing the nation’s fashion heritage, emerging design talent and upcoming brands. The fashion week is also presenting opportunities for insights into fashion education and fashion knowledge sharing, allowing the industry, next generation of fashion professionals, academia and students to access new knowledge.

Mercedes-Benz Fashion Week aims to position Sri Lanka’s apparel industry at the forefront of technologically, creatively and sustainably sound fashion manufacturing, to build its reputation to establish Sri Lanka as the contemporary hub of design, fashion and innovation in South Asia. The main attraction of the event-fashion runways are structured around three main categories that make up the local fashion sphere: the new Sri Lankan style that epitomises the contemporary fashion signature arising from the country, the world-class fashion manufacturing and design from the apparel industry and the emerging fashion talent of the country. The first day of Mercedes-Benz Fashion Week will be held between 27-30 October 2017. mfj